Everything You Need to Know About Edmunds Car Dealer Reviews (2023)

Your Edmunds car dealer reviews are important because 59 percent of car buyers are conducting online research for their new vehicle. Specifically, 46 percent of that group are trying to find a dealership or get information about a dealer.

With your Edmunds.com car dealer reviews and ratings, prospective customers will know whether or not your dealership is worth their time, and more importantly, money. This puts the pressure on you to not only gather a steady stream of customer reviews but to also make sure that their feedback is positive and full of praise.

To that end, we created this handy guide so that you know where to find your Edmunds car dealer reviews and how you can use them to your advantage.

Where are your Edmunds Car Dealer Reviews?

Edmunds visitors will get a quick glance at your dealership’s overall rating if they are searching for a car in your area and the vehicle is in your inventory. They can then click on the specific car listing to find out more information about the vehicle, which includes the name of the dealership.

Clicking on the dealer name will then take them to your dealership page, which includes your business address, contact information, operating hours, cars in stock, and customer reviews.

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Your Edmunds Dealership Page and Customer Reviews

The “Customer Reviews” section of your Edmunds dealership page will show your overall star rating, the total number of submitted reviews, and a small breakdown that shows which of the reviews recommend your dealership. Edmunds says that your star rating is based on all reviews spanning the last two years. Specifically, the rating incorporates reviews from the first day of the current month all the way back to the exact date two years ago.

By default, the newest review will be visible on the page. Customers can also filter your reviews to only show feedback of either the sales or service experience. Clicking on the “Read More Reviews” button below the most recent will show additional customer reviews. By default these are sorted by the newest reviews first, but you can also sort them by the highest or lowest rating.

Everything You Need to Know About Edmunds Car Dealer Reviews (1)

In addition to the star rating and text, each reviewer will also need to provide additional details for their review. For sales-based reviews, Edmunds will show if the author recommends the dealership and if they purchased a vehicle from the dealer. For service-based reviews, Edmunds will ask the reviewer even more questions for further context. These include:

  • Do you recommend this dealer?
  • Were you satisfied with the quality of work performed on your vehicle?
  • Did the dealership complete the work within the timeframe promised?
  • Did the dealership provide you with an accurate quote of the work to be performed?
  • Do you feel the price paid for service(s) was fair and appropriate?
  • Did the dealer honor all commitments made?

Reviews submitted by customers aren’t immediately posted to your Edmunds dealership page. A team of moderators from Edmunds will read and evaluate the review first to ensure that it follows the site’s guidelines before it is officially published. That entire process takes about two business days.

Responding to your Edmunds Car Dealer Reviews

It’s enough to simply garner a plethora of reviews on your Edmunds dealership page. You’ll need to interact with the customers that decide to leave feedback on your page. Research shows that 63 percent of customers never get a response to their reviews, and taking the time to do so can put you ahead of competing dealerships.

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By responding to reviews, you tell current and future customers that you are an engaging brand and genuinely value their feedback.

Anyone from the dealership can easily respond to a review on Edmunds without creating an account. To do so:

  1. Go to the dealership’s page on Edmunds and find the review in question.
  2. Click on the “post a comment” link at the bottom of the review. You are then redirected to another page.
  3. Before writing your response make sure you enter a “display name” – which will be public – as well as a valid email address.
    Everything You Need to Know About Edmunds Car Dealer Reviews (2)
  4. Write your response to the review and then check the box below the text field to verify that you are responding on behalf of the dealership.

How to Respond to Positive Edmunds Dealer Reviews

Rave reviews are one of the best sources of marketing for any dealership. These genuine reactions from real-world customers are valuable social proof for anyone looking to learn more about your dealership and how the customer experience stands out from the competition.

These customers are your promoters so make sure you thank them for their praise and the time they spent writing the review.

If possible, point specific parts about their experience such as the salesperson they worked with or the vehicle they bought from you. This level of detail tells the reviewer that you are actually paying attention to their feedback, and it could be another step in improving the relationship with a potentially recurring customer.

How to Respond to Negative Edmunds Dealer Reviews

Research shows that an online review convinced 94 percent of consumers to avoid a business, and any of the negative reviews on your dealership page is enough to deter people away. However, this doesn’t mean that you should ignore these reviews entirely. You should still put aside some time to respond to their complaints.

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After thanking them for their feedback and apologizing (if necessary) for the experience they had at the dealership, you should use your response to provide a specific solution to the customer issue. If necessary, take the conversation offline to further resolve additional issues.

If you successfully make amends with the reviewer make sure that you ask them to update their review. Edmunds allows users to update their review once after it is published.

Even if your efforts are unsuccessful it’s still worth responding to negative reviews. Doing so makes it more likely for 45 percent of consumers to visit you.

Get More Reviews for your Edmunds Dealership Page

Reviews are one of the main keys to a positive online reputation, and you should have a process in place to acquire new reviews from every customer that comes through your doors.

Fortunately, there are multiple ways to get these valuable pieces of feedback. You can provide a physical handout before they drive off in their new car or set up an automation process that will ask for reviews via SMS messages or email. There’s also the option to have a review process in place through a tablet at the dealership, or you can simply ask them verbally to leave a review.

Creating this constant stream of feedback can work wonders for your online presence. It shows that you’re getting a steady flow of customers in addition to further bolstering your online credibility.

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Great Experiences = Great Reviews

One of the best ways to get more positive reviews for your business is by delivering a customer experience that is worthy of a great review. This can be anything from being courteous and friendly to being transparent when it comes to pricing and financing. Cox Automotive revealed that 61 percent of those who purchased or leased a vehicle said their most recent purchase experience was about the same or worse than the previous visit.

By taking the advice of your negative reviews, you can find many ways to improve the sales and service experience to improve customer retention and acquisition.

Using Edmunds TMV to your Advantage

One of the site’s unique features is Edmunds TMV, or True Market Value, which shows consumers the price that other buyers paid for a car with a similar make, model, trim, and additional options. This helps the customer get a better idea of a price range when it comes to negotiation, but dealerships can also take advantage of the Edmunds TMV as well.

Research shows that 71 percent of car shoppers are researching online for vehicle prices. By getting a general idea of what local buyers are paying for a specific vehicle variant you are able to have a better time negotiating the price with each customer. A stress-free negotiation and purchase lead to happy customers and salespeople.

The Power of Edmunds Car Dealer Reviews

Cox Automotive revealed that the people visit an average of two dealers when it comes to buying a new or used vehicle. With the increasing popularity of online auto sites like Edmunds, it’s more important than ever to monitor your dealership reviews. By improving the experience with feedback and finding ways to get more reviews, your dealership can get more customers, relationships, and revenue in the long run.


Is Edmunds reliable for car reviews? ›

Is Edmunds reliable? Edmunds is a reliable company. For car appraisals and pricing, Edmunds is trusted and considered a tried-and-true industry standard alongside Kelley Blue Book and NADA.

Are Edmunds prices accurate? ›

Are Edmunds Values Accurate? Edmunds True Market Value tool is considered to be fairly accurate for new cars. However, most dealerships do not use this tool as a reference point. It may be worth bringing up an estimate in private sales, though, as many consumers are aware of the authority behind the Edmunds brand.

Where is Edmunds based? ›

Edmunds.com Inc.

(stylized as edmunds) is an American online resource for automotive inventory and information, including expert car reviews based on testing at the company's private facility. The company is headquartered in Santa Monica, California, and maintains an office in downtown Detroit, Michigan.

What does Edmunds com do? ›

Who we are. With over 50 years of experience, Edmunds is the trusted guide in car shopping. Our website has in-depth video reviews, new and used listings, free appraisals, and calculators that verify a good price. Shoppers count on us at every step of their journey.

Which is more accurate Kelley or Edmunds? ›

Edmunds: This website offers an appraisal engine that includes five car condition categories compared with KBB's four. This can be helpful—or generate confusion—depending on how realistic you are about your car's condition. Many experts believe Edmunds' values are more accurate than KBB's.

What is the best site to evaluate car? ›

CarWale is the best website to determine the value of your used car since we use data from millions of genuine buyers & sellers across the country in our pricing models to determine the most accurate prices for your used car.

What is the most reliable car valuation? ›

The best sites for valuing your car in 2023
  • Auto Trader.
  • Carwow.
  • Motorpoint.
  • Vertu.
  • RAC Cars.
  • Auto Express.
  • Parkers.
  • What Car?
Mar 9, 2023

What is the most accurate vehicle price? ›

Kelley Blue Book and Edmunds both offer very good general reference information when it comes to current market conditions and price levels for a particular make and model used car or truck.

Will car prices drop in 2023? ›

There is good news on the horizon in 2023, however. J.P. Morgan estimates that prices for both new and used vehicles are set to decrease as supply chain issues abate and inflation is poised to keep easing. Per the financial firm, new vehicle prices are slated to go down 2.5-5% while used cars may go down by 10-20%.

Why is Edmunds so cheap? ›

KBB prices are based on list/advertisted prices, whereas Edmunds TMV is based on sales transaction data. Since cars generally sell for less than the asking price, Edmunds prices are lower.

Who is Edmunds funded by? ›

Who invested in Edmunds ? Edmunds has 3 investors including Brooklyn Bridge Ventures and Future\Perfect Ventures .

How much did CarMax buy Edmunds for? ›

We look forward to supporting and investing in Edmunds' continued growth and are excited about the many opportunities ahead for both CarMax and Edmunds.” In January 2020, CarMax invested $50 million to acquire a minority stake in Edmunds.

Why did CarMax acquire Edmunds? ›

CarMax president and chief executive officer Bill Nash said “The instant offer products on Edmunds.com and CarMax.com have put CarMax in the position to become the largest online buyer of used autos from consumers.” So not only are dealers competing with CarMax for pre-owned sales but they are vying now more than ever ...

Does Edmunds suggested price include tax? ›

The Edmunds Suggested Price is what we recommend you pay, not including taxes or fees. It is based on our analysis of millions of data points, including supply, demand, incentives, options and recent nearby transactions. It estimates a vehicle's average transaction price, not its "out the door" cost.

What is statistically the most reliable car brand? ›

Consumers Reports is the go-to source for unbiased car ratings. According to this trusted organization, the most reliable cars for 2021 are from brands such as Audi, Buick, Hyundai, and Toyota.

What is statistically the best car brand? ›

Lexus ranks highest overall in vehicle dependability, with a score of 133 PP100. Other premium brands ranking high for vehicle dependability include Genesis (144 PP100), Cadillac (173 PP100) and BMW (184 PP100).

Do you haggle at CarMax? ›

CarMax advertises “no-haggle” pricing, and it does not offer price matching or negotiation on any car purchases, sales or trade-ins. Does CarMax financing require a down payment? A down payment isn't required for financing at CarMax, but making a down payment when buying a car is a good idea.

What is the most accurate car reliability website? ›

With a reputation for delivering concise and reliable information on vehicle quality, safety, and performance, Consumer Reports provides thorough reviews on all types of cars, trucks, and SUVs.

Which site gives you the best price for your car? ›

Best Places To Sell a Car Online: Top Picks

We found that the best places to sell your car online are Cars.com, Peddle, Carvana, CarMax, CarGurus, and Vroom. These sites all provide instant cash offers for your vehicle and are free to use.

Which car brand has least problems? ›

What is the most dependable car brand? Here are the brand rankings based on the number of problems per 100 vehicles, according to J.D. Power's 2023 U.S. vehicle dependability study. The industry average is 186. The highest-ranking premium brand was Lexus, and Kia was the highest-ranking mass market brand.

Which car brand lasts the longest? ›

Toyota was one of the longest-lasting car brands
RankModelCars Over 200k Miles
2 more rows
Apr 18, 2023

Is Kelley Blue Book or Nada more accurate? ›

KBB factors in the condition of the vehicle, local market conditions, and popularity of the vehicle, so their prices tend to be a lower than NADA. NADA values tend to lean higher because they assume cars are in good conditions. Insights can be gained from both values, but KBB looks at more factors.

How much less than MSRP should you pay for a car? ›

Take the true new car cost then add 3-5% of the value to it. This value is what you should offer your dealer. For example: The sticker price (MSRP) of your dream car is $40,000. The factory invoice price is $38,000.

How do you know a good car price? ›

How to Tell if You're Getting a Good Deal on a Car
  1. Compare the Purchase Price. ...
  2. Never Negotiate Based on Monthly Payment. ...
  3. Let Them Sell You. ...
  4. Always Counter-Offer. ...
  5. Incentives & Rebates. ...
  6. Know What Fees You Should (or Should Not) Pay. ...
  7. Don't Forget the DMV. ...
  8. Service Matters.

Should I buy a car now or wait until 2023? ›

Americans planning to shop for a new car in 2023 might find slightly better prices than during the past two years, though auto industry analysts say it is likely better to wait until the fall. Since mid-2021, car buyers have been frustrated by rising prices, skimpy selection and long waits for deliveries.

Is it better to wait to buy a car by 2023? ›

Conclusion: Is 2023 a Good Time To Buy a Car? Considering vehicle prices are still inflated and loan rates may be on the rise, it's not the best time to buy a car. However, auto prices may continue to level off during the rest of the year, which would be a good sign for car buyers.

Will 2023 be a better year to buy a new car? ›

According to industry analysts from Cox Automotive and J.D. Power, some automotive market conditions are likely to improve in 2023, but perhaps not enough to trigger radical change. "We certainly do expect the market to get better than it's been," says Tyson Jominy, vice president of data and analytics at J.D. Power.

Who is Edmunds competitor? ›

edmunds.com Top 7 competitors

kbb.com, with 23.6M visits, 85 authority score, 52.04% bounce rate. cars.com, with 39.6M visits, 83 authority score, 50.07% bounce rate. carfax.com, with 32.7M visits, 81 authority score, 57.80% bounce rate.

What is an alternative to Edmunds? ›

Edmunds's competitors and similar companies include AutoWeb, CarGurus, Cars.com, Kelley Blue Book, PureCars, Auto Trader and Autocheck. Edmunds is an online resource for automotive information.

What is the main purpose of the Edmunds used-car prices? ›

The main purpose of the Edmund's Used Car Prices is to: provide current used-car prices.

How many employees does Edmunds have? ›

We are a privately held company with approximately 550 employees. Learn more about our Editorial team and our culture at here.

What is Edmunds annual revenue? ›

In 2020, Edmunds generated unaudited revenue of approximately $140 million.

What is the revenue of Edmunds com Inc? ›

Edmunds Holding Company Inc revenue is $190.0M annually.

What is the oldest year car CarMax will buy? ›

CarMax does buy old cars. In fact, they claim that they will buy any car, regardless of the vehicle's age or mileage. You'll need the following documents to sell your old car to Carmax: Title.

Does CarMax give fair value? ›

Q: Does CarMax buy cars for a fair price? A: Our appraisal team takes into consideration a wide range of factors, including market trends, to make sure we give you the fairest price possible. If you need to think about the offer, that's fine.

What was CarMax former name? ›

The concept for CarMax was developed by Circuit City executives under then-CEO Richard L. Sharp. It was developed for nearly a year in 1991, using the code name "Project X", and was also known as "Honest Rick's Used Cars" to those intimately involved in the skunk works team.

Is Edmunds credible? ›

Edmunds is a reliable company. For car appraisals and pricing, Edmunds is trusted and considered a tried-and-true industry standard alongside Kelley Blue Book and NADA. While NADA is preferred by banks and industry professionals, Edmunds is straightforward, easy to use and designed with laymen in mind.

Is Edmunds car value accurate? ›

Are Edmunds Values Accurate? Edmunds True Market Value tool is considered to be fairly accurate for new cars. However, most dealerships do not use this tool as a reference point. It may be worth bringing up an estimate in private sales, though, as many consumers are aware of the authority behind the Edmunds brand.

What happens to the cars that CarMax buys? ›

CarMax will buy most cars, even old cars that don't even run. However, these cars will need to be towed to a CarMax store for an appraisal. CarMax will even buy cars that they don't expect to sell, such as badly damaged vehicles, that they will sell to auction.

What not to say to car salesman? ›

5 Things to Never Tell a Car Salesman If You Want the Best Deal
  • 'I love this car. ' ...
  • 'I'm a doctor at University Hospital. ' ...
  • 'I'm looking for monthly payments of no more than $300. ' ...
  • 'How much will I get for my trade-in? ' ...
  • 'I'll be paying with cash,' or 'I've already secured financing. '
Aug 19, 2019

How much lower is dealer invoice than MSRP? ›

Depending on the car company, dealer holdbacks might range between 2 and 3 percent of the invoice price or the manufacturer's suggested retail price. That can add up to more than $1,000, depending on the cost of the car.

Will dealers go below MSRP? ›

Dealers often advertise car sales as some amount “below MSRP.” In fact, very few vehicles are sold at MSRP. A price below MSRP isn't necessarily a great deal, though it's a good place to start negotiations. Here are five tips for negotiating a car's price.

What are 3 things you need to know when buying a car? ›

Here are 5 things you should know to help you be prepared before you set foot on an auto dealership lot.
  • Know what rate you're approved for. ...
  • Know which factors impact your payment. ...
  • Know the pros and cons of 0% APR vs. ...
  • Know if new or used is right for you. ...
  • Know the differences between a loan and a lease.

What is the best time of the year to buy a car? ›

In terms of the best time of the year, October, November and December are safe bets. Car dealerships have sales quotas, which typically break down into yearly, quarterly and monthly sales goals. All three goals begin to come together late in the year.

What car websites are reliable? ›

  • Our Top Picks.
  • CarGurus.
  • Autotrader.
  • CarsDirect.
  • Hemmings.
  • Autolist.
  • AutoTempest.
  • Cars & Bids.

What car company has the highest reliability rating? ›

Consumers Reports is the go-to source for unbiased car ratings. According to this trusted organization, the most reliable cars for 2021 are from brands such as Audi, Buick, Hyundai, and Toyota.

Which car company has the best reputation? ›

What is the most dependable car brand? Here are the brand rankings based on the number of problems per 100 vehicles, according to J.D. Power's 2023 U.S. vehicle dependability study. The industry average is 186. The highest-ranking premium brand was Lexus, and Kia was the highest-ranking mass market brand.

Which car holds its value the longest? ›

Overall, the models determined to hold onto their values the most tenaciously among all 2023 vehicles after five years handily beat the industry average. These include the Toyota Tundra (73.3%) and Tacoma (66.0%), Tesla Model X (66.0%), Ford Bronco (65.4%), and the Chevrolet Corvette (65.3%).

Which company gives best value for car? ›

Now that the brands are clear let's discuss which models within these brands, and otherwise make for the best resale value carsin India.
  • Maruti Suzuki Swift Dzire. ...
  • Hyundai i20. ...
  • Maruti Suzuki Swift. ...
  • Maruti Suzuki Alto. ...
  • Volkswagen Polo. ...
  • Toyota Innova. ...
  • Toyota Fortuner. ...
  • Maruti Wagon R.
Sep 19, 2022

How many miles is too many for a used car? ›

What is considered high mileage on a car? Often, 100,000 miles is considered a cut-off point for used cars because older vehicles often start requiring more expensive and frequent maintenance when mileage exceeds 100,000.

What company makes the least reliable cars? ›

10 Most Unreliable Car Brands Of 2023
  • 8 Cadillac.
  • 7 Ford.
  • 6 Tesla.
  • 5 Chevrolet.
  • 4 GMC.
  • 3 Volkswagen.
  • 2 Jeep.
  • 1 Mercedes-Benz.
May 3, 2023

Are Toyotas really that reliable? ›

Toyotas are generally considered to be highly reliable vehicles. They often top lists of most reliable cars, are said to last longer than nearly any other brand, and rarely break down. If you're looking for reliability, Toyota is hard to beat.

Which American car brand is most reliable? ›

In 2022, Consumer Reports' satisfaction survey found Lincoln and Buick to be the most reliable American car brands, ranking tenth and eleventh several behind Japanese brands. We scoured several consumer watchdogs and independent review authorities, and here are ten tough and reliable American cars.

Which Toyota is most reliable? ›

Consumer Reports' annual Auto Reliability Survey shows the 2023 Corolla Cross crossover SUV is the most reliable Toyota car. For the most recent Auto Reliability Survey, CR collected owner surveys for more than 300,000 vehicles over the previous year.

Who makes the best made cars? ›

BMW, Subaru, Lexus, and Honda routinely land in the top ranks by delivering on these virtues, from their base models to their high-end vehicles.

What is the most sold car brand in the world? ›

The sales data compiled by respected provider of market and consumer data, Statista – and was sourced from new-car sales figures in 162 countries. Toyota continues to dominate the global new car market with four of the top-10 selling models globally.


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